BIG LOVE. It’s what we’re all about here at MINI. It’s what our past was founded on and what our future will be built upon.
To us, BIG LOVE isn’t just a slogan or a mantra; it’s a mindset. An attitude to welcome the world with an open heart and hit the road with an open mind.
It’s a belief. That there’s beauty in individuality and richness in diversity. That while we’re all different, we’re pretty good together.
If you happen to agree, then we think you’ll want to see more about what drives us here at MINI. And who knows, maybe you’ll even want to come along for the ride.
There are many cars made to get you from A to B, but MINI isn’t one of them. Sure, you can easily plot Point B in your MINI’s Navigation system and get there in the most efficient way possible. But you won’t want to. Because the instant you take that first corner and experience MINI’s “go-kart feel”, you’ll find any excuse to skip Point B and take an extended detour. Just ask anyone who drives a MINI. Or better yet, take one for a spin yourself.
MINI has always embraced difference. Since 1959, our Owners saw their MINI as an extension of their own unique selves. They customized it to reflect their personal style. They turned it into a symbol of individuality and self expression. They defied the idea that a car is just a car, and in turn, defined us. So here’s to thinking different. It’s what makes us see beyond the similar and open our minds to a bigger view. It’s what drives our world forward.
Since our beginnings, we’ve strived to create cars that offer maximum fun with a minimal footprint. Our electrified lineup carries this tradition forward. From the All-Electric MINI 3 door to the MINI Countryman Hybrid SUV, each model uses battery-powered motor technology to add even more energy to the MINI driving experience. And with reduced emissions (including 0 emissions in the All-Electric MINI), they’re proof positive that sustainability and driving fun need not be mutually exclusive.DISCOVER MINI ELECTRIC
Say hello to the SUV of the MINI family. With ample space for every escape, ALL4 All-Wheel Drive for every road, and a suite of premium tech features on board, the MINI Countryman SUV is made to inspire and accommodate your next great adventure. So go forth, leave the city behind, and turn every journey into a great story.
Switch on and set off in the MINI Countryman Hybrid SUV. Combining our hallmark agility, all-wheel drive versatility, and an electric motor capable of producing instant power with zero emissions, every journey will be as efficient as it is electrifying. Sustainable driving never felt so fun.
A MINI John Cooper Works model plays in a league of its own. With motorsport-inspired looks, a suite of racing-class upgrades, and an engine that boasts a whopping 301 HP, it’s a racer through and through – ready to turn drives into laps and roads into stages. One touch of the accelerator is all it takes to realize that this is MINI on an entirely new level. This is MINI thrill, dialled up to the maximum.DISCOVER MINI JCW
MINI has a knack for bringing people from all walks of life together around one shared love of the road. They say that MINI is the only car that comes standard with friends – and it’s true. Whether you’re at one of our Owner events like MINI Invasion, or you’re waving to a fellow MINI driver on the road, you’ll always have a friend nearby who loves their MINI like you do.
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